The Sides of the City is charity festival of street food and architecture. It is collaboration of Fund for Help Homeless People ‘Wind’ and The Union of Restaurateurs of Moscow.
During event guests taste fusion local dishes in different locations and listen audio guides about architecture sights in the app. Audio was recorded by persons with homeless experience. Guests can make donation, if they want. All funds raised will go to benefit people who haven't found their homes yet.
(This case under redesign)
(This case under redesign)
As an illustrator, my role was creating of UX illustrations (illustrations for app's interface) and illustrative content for articles about locations.
Through an analysis of target audience I learned that core of each segments life revolve around a creativity, knowledges and relationships with loved ones. It is good start for seeking of a design concept.
Using authentic images for moodboard helped to create more unique guests experience.
Features of style: simple geometric forms, no perspective view, moderate dynamic, slightly curved lines — for more comfort narrative.
I chose bright tints of blue, pink, turquoise and purple and banana yellow for representation experience of homeless people.
